Calendar

February 18^th:

Received the Film and was assigned group. Discussed about when to meet and screen film. Meet up and screened film. Discussed marketing strategy and planned our target audience. Then, we devised a Myspace and Facebook advertising plan.

February 23^rd:

Each Team member wrote and posted their pitch. Then we selected one to do into our strategy.

February 27^th:

Received filmmaker contact information.

February 28^th:

The team collaborated on the first email to Bryan Stamp. In which we stated who we were, our goal, and our plan.

March 4^th:

After not hearing anything back from Stamp we decided to meet up and call him. He answered and seemed supportive and said he would send clips, flyers and posters. Jared sent out an email containing the Enzian address to pick up materials from the filmmakers. Juan tried to contact culinary institutes to see if we could present a little teaser for the students. Mike looked up where the best place to print out fliers will be pricewise.

March 5^th:

Juan got a response from the Orlando Culinary Institute, basically stating that we couldn’t give an oral in class announcement promoting the film, however; he was willing to let us pass out flyers around campus and that he would put up posters as long as they were “tasteful”. Each team member created a press release and then we choose one and edited it. Bryan Stamp responded to our email saying he couldn’t give us a budget, but he would send us materials. Also, he said that he can’t help us locally until April 2^nd or 3^rd.

March 8^th:

Spring Break begins and Mike went on a cruise.

March 10^th:

Decided to go with the idea to dress up as chefs. We received our film’s screening dates.

March 11^th:

Emailed Bryan Stamp about sending out the materials again. He replied saying he would send them tomorrow.

March 17^th:

Jared went to the Enzian to see if our package was there. It was not.

March 18^th:

The group met after class, got things in order and finalized a marketing plan. Then, Jared went to the Enzian to see if the package arrived. It had not. Mike designed the black and white flyers. Juan looked for chef outfits.

March 19^th:

Jared went to the Enzian again with no luck and then contacted Mr. Stamp about the materials not showing up. Juan contacted the Rosen campus and VCC again still with no response.

March 20^th:

Made first batch of flyers just to see how they looked.

March 23^rd:

Juan contacted the Enzian to see it the materials arrived and they didn’t.

March 24^th:

Mr. Stamp emailed us back stating that the package was returned to him and he will send it out today with rush delivery.

March 25^th:

We meet up during class time and went to Uniform City to purchase our chef gear. Then we went to Winter Park village and handed flyers out to restaurants to put in their lobbies and to the theater and other local shops. And we went to the Enzian to see if our package was there and to leave our number for when it arrives. Mike printed out more flyers just in case they didn’t arrive by Friday.

March 26^th:

Juan and Mike printed more flyers.

March 27^th:

Mike went to pick up the flyers that Mr. Stamp sent us. There were only 10 of them and they weren’t located at the Enzian. So, that afternoon he made more flyers. That evening we all dressed up as Chef’s and handed out flyers around Winter Park and at the Enzian.

March 28^th:

Went to Winter Park Village to get more restaurants and hand out more flyers. Then, we went to the Enzian for the Kat Cora event to hand out flyers before our screening.

April 1^st:

We made some more flyers. Juan went to VCC to hand them out and was told he wasn’t allowed to. So he gave them to a culinary arts professor.

April 2^nd:

Mike went to Winter Park Village to hand out more flyers and refill our stack at the theater. Jared handed out flyers at other restaurants in Winter Park.

April 3^rd:

Jared went to the screening to meet our filmmaker. He could not find her and was told by a volunteer that they had no idea she was coming. Later, on we figured out that she was there.

April 16^th:

We met up, planned out our presentation and made our power point.

April 22^nd:

We presented our experience at the Florida Film Festival.

In the beginning we were on schedule, but the lack of a prompt response from our filmmaker and acquiring the promotional materials took longer than expected. So we had to reevaluate our strategy and be flexible. Unfortunately, we were unable to to hit as many places as we planned, such as restaurants in the Downtown Orlando Area. The lack of cooperation from some institutions, such as the Valencia Community College West Campus, also proved costly, since we could have used that time to promote our film at locations willing to help.